Based on the given data, the interest and popularity in peptide serums have been steadily increasing over the past few years. Online searches for "peptide serum" and "peptide complex serum" have high competition and search volumes, indicating a strong demand for these products. The associated trends, such as "Bakuchiol" and "Vitamin A," suggest that people are looking for natural alternatives to retinol, making peptide serums a suitable substitute. Furthermore, the rising popularity of copper peptide over hyaluronic acid suggests that people prefer versatile and multipurpose skincare solutions. Overall, the data indicates that peptide serums are a growing market and a promising investment opportunity for businesses in the skincare industry.