Vitamin C, the superhero of skin brightening, has been taking the beauty world by storm. One of the most sought-after trends in this category is Mamaearth, which has been causing a frenzy with its natural ingredients. Hydration powder is also gaining popularity as people realize the importance of keeping their skin moisturized. Hyaluronic acid has been an essential in the beauty industry for a while, and it continues to reign supreme. Collagen is another trend that's been on the rise as people turn to supplements to give them that extra boost of radiance. Vichy Liftactiv Collagen Specialist and Biossance Squalane are two products leading the charge. Retinol is also a prominent trend that complements Vitamin C beautifully. In a nutshell, the Vitamin C category emphasizes the importance of natural ingredients to brighten and improve skin health.