The Ordinary: it's not just a phrase you hear from your blasé friend who doesn't understand the importance of skincare. In fact, it's a movement, a trend, a category of products that everyone on the beauty scene is talking about. At its core, The Ordinary embodies simplicity and affordability in skincare. It's all about getting back to basics, without the gimmicks and frills that so many other brands rely on. From classics like sunscreen and hyaluronic acid to cutting-edge ingredients like tranexamic acid and bakuchiol, these trends show that The Ordinary is all about giving your skin what it needs, without the nonsense. Forget the fancy packaging and clever marketing tactics, The Ordinary is simply about good skincare at a reasonable price. Because isn't that what we all want?