Schwarzkopf Trends

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5 Years

Monthly Searches

Peptide

Topic

Peptides are short chains of amino acids linked together by peptide bonds, with polypeptides being longer chains. They are the building blocks of proteins, but smaller than proteins, typically consisting of between 2 and 50 amino acids. Peptides can stimulate the skin to produce collagen, leading to firmer, younger-looking skin. Peptides can be found in certain foods, such as eggs, milk, and meat proteins. Peptide supplements are generally safe for healthy individuals.

Monthly searches:
110,000
Competition:
HIGH

Hyaluronic

Hyaluronic acid is a natural substance found in the fluids in the eyes and joints, it acts as a cushion and lubricant in the joints and other tissues. It holds 1000x its weight in water, making it an excellent hydrator and is a common ingredient in skincare products. Hyaluronic acid is also known for alleviating dry skin, reducing the appearance of fine lines and wrinkles and speeding up wound healing. It is composed of disaccharide repeats of D-glucuronic acid (GlcUA) and N-acetylglucosamine (GlcNAc) joined alternately by β-1, 3 and β-1, 4 glycosidic bonds.

Monthly searches:
9,900
Competition:
HIGH

Accelerating

Color Wow Hair

Color Wow Hair is a brand of hair care products that aim to protect natural or color-treated hair. Their award-winning products include Dream Coat, Root Cover, and the Color Security Shampoo. Some of their best-selling products include the Dream Coat Supernatural Spray, the Money Masque, and the Style on Steroids Texturizing Spray. Jennifer Lopez's hairstylist, Chris Appleton, is the global creative director for Color Wow and swears by their Dream Coat anti-frizz treatment. The treatment waterproofs hair and leaves it with a glossy, glassy-like texture. Color Wow claims to meet all critical international industry standards for ingredient safety and recommends that their products be used every three to four shampoos for best results.

Monthly searches:
5,400
Competition:
HIGH

Accelerating

Peptide Serum

Topic

Peptide serums are skincare products that contain peptides as their key active ingredient. Peptides help to minimize the appearance of fine lines and wrinkles, while also providing a barrier of protection for the skin. Copper peptide is considered superior to hyaluronic acid as it provides multiple benefits to the skin. Peptide serums are less invasive than retinol and can be used alongside other skincare ingredients. There are a variety of peptide serums available on the market, and some of the best include those with copper peptides or multiple types of peptides. Overall, peptide serums are a popular anti-aging skincare product that can help improve the appearance and health of the skin.

Monthly searches:
5,400
Competition:
HIGH

Accelerating

Schwarzkopf Trends

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