Overview of Color Wow Hair

Monthly Searches
5,400
Competition
HIGH
Interest Over Past 5 Years
650.00%
Interest Over Past 12 Months
83.33%
Monthly searches for last 5 years
Monthly searches for last 12 months
What is "Color Wow Hair"?
Color Wow Hair is a brand of hair care products that aim to protect natural or color-treated hair. Their award-winning products include Dream Coat, Root Cover, and the Color Security Shampoo. Some of their best-selling products include the Dream Coat Supernatural Spray, the Money Masque, and the Style on Steroids Texturizing Spray. Jennifer Lopez's hairstylist, Chris Appleton, is the global creative director for Color Wow and swears by their Dream Coat anti-frizz treatment. The treatment waterproofs hair and leaves it with a glossy, glassy-like texture. Color Wow claims to meet all critical international industry standards for ingredient safety and recommends that their products be used every three to four shampoos for best results.
RamenApps Analysis

The search volume and interest around Color Wow Hair products have fluctuated over the past years and months, with a current search volume of 3600 and a high competition index of 47. However, related tags and categories, such as foam, shampoo, and moisturizer, as well as rising trends like mousse and Schwarzkopf, indicate potential growth opportunities for the brand. The Dream Coat Supernatural Spray, endorsed by Jennifer Lopez's hairstylist, has been a top-selling product, suggesting a strong focus on anti-frizz and glossy texture solutions. Overall, there is potential for Color Wow Hair to continue to innovate and expand its product line to meet evolving consumer demand for natural and color-treated hair care.