The search volume and interest around Color Wow Hair products have fluctuated over the past years and months, with a current search volume of 3600 and a high competition index of 47. However, related tags and categories, such as foam, shampoo, and moisturizer, as well as rising trends like mousse and Schwarzkopf, indicate potential growth opportunities for the brand. The Dream Coat Supernatural Spray, endorsed by Jennifer Lopez's hairstylist, has been a top-selling product, suggesting a strong focus on anti-frizz and glossy texture solutions. Overall, there is potential for Color Wow Hair to continue to innovate and expand its product line to meet evolving consumer demand for natural and color-treated hair care.