Cleanser: a term often used in the beauty community to refer to products that help rid your skin of impurities and maintain its health. Looking at the top trends in the Cleanser category, we can see a clear focus on sun protection, with high search volumes and competition indices for sunscreen and elta md sunscreen. The popularity of mamaearth, cosrx, and good molecules suggests a desire for more sustainable and natural ingredients. Meanwhile, the emphasis on moisturizing and hydrating can be seen with products like neutrogena hydro boost and cerave hydrating hyaluronic acid serum. And let's not forget about the ever-present desire to banish acne with products like cerave acne foaming cream cleanser and mighty patch. Overall, the Cleanser category demonstrates a desire for products that not only clean, but protect, nourish, and solve common skin concerns.