Moisturizer: the cornerstone of every skincare routine. It's a word that we all know, but what does it really mean in the world of beauty? Well, based on the trends, it's clear that there are a few key elements to a great moisturizer: protection (cue sunscreen), natural ingredients (like mamaearth), and a focus on hydration (hi there, hyaluronic acid). Brands like Cerave and La Roche Posay are leading the charge with their hydrating and purifying cleansers, while Retinol and Niacinamide are ingredients to look out for in your moisturizing serums. And let's not forget about the ultimate layer of protection – a barrier cream to keep your skin safe from the elements. With so many options out there, finding the perfect moisturizer is no easy feat, but with a little research (and a lot of trial and error), you'll be well on your way to dewy, radiant skin.