Collagen, the naturally occurring protein that keeps our skin plump and youthful, has become a buzzword in the wellness industry. From gummies to peptides, there seems to be a collagen trend for every taste bud and desire to stay young. Hyaluronic acid, a popular skincare ingredient, has also jumped on the collagen bandwagon. And speaking of skincare, brands such as Vichy Liftactiv Collagen Specialist and Alastin Skincare have come on board to provide collagen-specific treatments for those looking for a little extra oomph in their beauty routine. And collagen isn't just for the face-- the gut also benefits from the protein, as seen in the trend of prebiotics and supplements for gut health. Overall, the collagen craze shows no signs of slowing down and for good reason-- who doesn't want to look and feel their best, from head to toe?