The INKEY List Trends

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5 Years

Monthly Searches

Peptide

Topic

Peptides are short chains of amino acids linked together by peptide bonds, with polypeptides being longer chains. They are the building blocks of proteins, but smaller than proteins, typically consisting of between 2 and 50 amino acids. Peptides can stimulate the skin to produce collagen, leading to firmer, younger-looking skin. Peptides can be found in certain foods, such as eggs, milk, and meat proteins. Peptide supplements are generally safe for healthy individuals.

Monthly searches:
110,000
Competition:
HIGH

Azelaic acid

Drug

Azelaic acid is a dicarboxylic acid used to treat mild to moderate acne by decreasing inflammation and redness. It is also an antioxidant that can neutralize free radicals. Azelaic acid is available in topical creams and gels, and can be used once or twice a day. It kills bacteria on the skin that causes acne and assists with cellular turnover as an exfoliant. Azelaic acid is often combined with oral antibiotics or hormonal therapy for acne treatment. It is safe to use every day and is a good option for those with sensitive or dry skin. However, if you have oily skin, salicylic acid may be a better choice. Retinol and azelaic acid have different roles, with retinol assisting in cell renewal and azelaic acid in bacteria and inflammation reduction.

Monthly searches:
110,000
Competition:
HIGH

Accelerating

Tranexamic acid

Medication

Tranexamic acid is a medicine used to control bleeding by helping blood to clot. It is commonly used for nosebleeds and heavy periods, and may also be used to treat bleeding in surgery. It is a synthetic derivative of lysine and an antifibrinolytic agent. The most common side effects of taking tranexamic acid are headaches and stomach pain. It is available only with a doctor's prescription. Teenage females can use it but it is not intended specifically for them. Its use can decrease the amount of blood lost during menstruation but does not stop menstrual bleeding. Tranexamic acid can also be administered as a mouthwash to help stop bleeding after tooth extraction. Overall, Tranexamic acid is a medication that is proven to be a reliable drug for controlling bleeding.

Monthly searches:
90,500
Competition:
HIGH

Accelerating

COSRX

Topic

COSRX is a Korean skincare brand that has been studying people's skin types and needs since 2013. The brand uses skin-friendly ingredients in its products to alleviate irritated skin and provide a better skincare experience. COSRX offers a range of affordable minimalist skincare products, including the popular Advanced Snail 92 All In One Cream, Travel Size Advanced Snail 96 Mucin Power Essence, and Acne Pimple Master Patch. The brand is well-known in the K-beauty community and has a reputation for creating effective skincare formulas that work on the skin. The COSRX BHA Blackhead Power Liquid is a popular product that helps reduce excess sebum and waste, targeting blackheads. In 2015, COSRX introduced the Low pH Good Morning Gel Cleanser, which is a skin-friendly cleanser that promotes healthy skin care. Overall, COSRX is a trusted Korean brand that provides effective and affordable skincare solutions for its customers.

Monthly searches:
74,000
Competition:
HIGH

Serum

Blood

Serum can refer to a variety of things, including an advanced wavetable synthesizer, skin treatments, and bodily fluids such as blood serum or serous fluid. Skin serums are light, easily absorbed liquids designed to manage specific skin concerns and provide various benefits, such as hydration and brightening. Serum differs from plasma in that it is the liquid remaining after blood has clotted, while plasma is the liquid remaining when clotting is prevented. In general, serum tends to refer to the clear portion of bodily fluids in animals and plants.

Monthly searches:
60,500
Competition:
HIGH

Accelerating

Hyaluronic Acid Serum

Hyaluronic acid is a natural substance that is found in the human body. It is a major component of the skin, and it helps to keep the skin hydrated and plump. Hyaluronic acid serum is a concentration of this substance that is applied to the skin to help keep it hydrated and to reduce the appearance of wrinkles. There is some debate about how often to apply hyaluronic acid serum, but it is generally agreed that it is safe to use it every day. There is also evidence that hyaluronic acid serum can help wounds heal faster and reduce scarring.

Monthly searches:
60,500
Competition:
HIGH

La Roche Posay Moisturizer

La Roche Posay Moisturizer is a line of face moisturizers designed for sensitive skin. Their popular Toleriane Double Repair Face Moisturizer contains niacinamide and is highly effective at an affordable price point. La Roche Posay is a well-known and respected brand in the skincare industry, recommended by 90,000 dermatologists worldwide. They specialize in creating mild formulas that address skin conditions such as eczema, dryness, and acne. Their products provide nutrients, antioxidants, and moisture to the skin while being gentle and effective. Overall, La Roche Posay Moisturizer is a reliable choice for those with sensitive skin looking for effective and affordable skincare solutions.

Monthly searches:
60,500
Competition:
HIGH

Accelerating

Niacinamide Serum

Niacinamide Serum is a skincare product that contains a form of vitamin B3. It offers various benefits such as reducing inflammation, minimizing pore appearance, improving skin tone, and fighting premature signs of aging. It is a gentle ingredient and can be used daily by those with sensitive skin. Some popular brands of niacinamide serum include Naturium, The Ordinary, and Good Molecules. Niacinamide serums are a useful addition to a skincare routine to improve overall skin health.

Monthly searches:
49,500
Competition:
HIGH

Accelerating

Niacinamide Benefits

Niacinamide is a form of vitamin B3 that is often used topically to treat skin conditions like acne, inflammation, and hyperpigmentation. It can also be taken orally to prevent vitamin B3 deficiency and related conditions such as pellagra. Niacinamide has multiple benefits when applied to skin, including boosting collagen production to smooth wrinkles and reduce fine lines, fighting acne, and improving skin tone. It is generally well-tolerated, but some people may experience side effects such as dryness, redness, and irritation.

Monthly searches:
22,200
Competition:
MEDIUM

Accelerating

La Roche Posay Face Wash

La Roche Posay Face Wash includes various options for different skin types, such as the Effaclar Medicated Acne Face Wash with salicylic acid and micro-lipo-hydroxy acids for clearing breakouts, and the Toleriane Hydrating Gentle Face Cleanser with a cream formula for retaining moisture in normal to dry skin. La Roche-Posay is known for its mild formulas and attention to skin conditions, with selenium-rich thermal water used in its products as an antioxidant to protect the skin. The Purifying Foaming Cleanser is ideal for oily skin, while the Effaclar Medicated Acne Face Wash is highly rated by customers with acne-prone skin. Overall, La Roche Posay Face Wash provides various options for cleansing and caring for different skin types.

Monthly searches:
12,100
Competition:
HIGH

Accelerating

Medik8

Topic

Medik8 is a UK based company that was founded by a group of scientists in 2008. The company has its own labs and in-house research team dedicated to developing products that help achieve beautiful skin for life. The company philosophy is based on the idea that vitamin C and sunscreen by day, retinol by night is the best way to achieve beautiful skin. Medik8 products are available in Canada, the UK, and Australia.

Monthly searches:
12,100
Competition:
HIGH

Hyaluronic

Hyaluronic acid is a natural substance found in the fluids in the eyes and joints, it acts as a cushion and lubricant in the joints and other tissues. It holds 1000x its weight in water, making it an excellent hydrator and is a common ingredient in skincare products. Hyaluronic acid is also known for alleviating dry skin, reducing the appearance of fine lines and wrinkles and speeding up wound healing. It is composed of disaccharide repeats of D-glucuronic acid (GlcUA) and N-acetylglucosamine (GlcNAc) joined alternately by β-1, 3 and β-1, 4 glycosidic bonds.

Monthly searches:
9,900
Competition:
HIGH

Accelerating

Hydrating Serum

Hydrating serums are skincare products designed to enhance the skin's hydration, prevent drying out, and improve its moisture retention. They typically contain lipid-replenishing ingredients that deeply nourish the skin. Hydrating serum can be used daily and is safe and gentle. Using one before applying moisturizer is recommended to achieve optimal skin hydration. While moisturizers provide initial hydration, serums provide extra vitamins and nutrients for the skin. There are several hydrating serums available in the market, and some of the best contain hyaluronic acid.

Monthly searches:
8,100
Competition:
HIGH

Barrier cream

Topic

A barrier cream is a topical formulation used in industrial applications and as a cosmetic to place a physical barrier between the skin and contaminants. The main function of a barrier cream is to protect the skin from irritants and body fluids. Common reasons for using a barrier cream include preventing nappy rash, protecting against moisture-associated dermatitis, and protecting against transepidermal water loss.

Monthly searches:
8,100
Competition:
HIGH

Accelerating

La Roche Posay Serum

La Roche Posay Serum is a collection of skincare products that include face serums designed to address various skin concerns, including hyperpigmentation, wrinkles, dehydration, and acne. Its products include Hyalu B5 Pure Hyaluronic Acid Serum and Retinol B3 Serum, among others. The serum is lightweight and easily absorbed, delivering antioxidants, vitamins, and active ingredients to the skin. The use of the serum varies depending on the product, with some recommending using it every two days at first and then daily on subsequent weeks. La Roche Posay Serum is designed to boost a skincare routine and help combat various skin concerns.

Monthly searches:
6,600
Competition:
HIGH

Accelerating

Peptide Serum

Topic

Peptide serums are skincare products that contain peptides as their key active ingredient. Peptides help to minimize the appearance of fine lines and wrinkles, while also providing a barrier of protection for the skin. Copper peptide is considered superior to hyaluronic acid as it provides multiple benefits to the skin. Peptide serums are less invasive than retinol and can be used alongside other skincare ingredients. There are a variety of peptide serums available on the market, and some of the best include those with copper peptides or multiple types of peptides. Overall, peptide serums are a popular anti-aging skincare product that can help improve the appearance and health of the skin.

Monthly searches:
5,400
Competition:
HIGH

Accelerating

Good Molecules Niacinamide Serum

Topic

Good Molecules Niacinamide Serum is a skincare product that contains 10% Niacinamide, also known as Vitamin B3. This serum is designed to promote smooth and even skin while minimizing the appearance of pores. It is particularly beneficial for those dealing with breakouts, providing hydration and refreshment to the skin. It is recommended to use the serum daily, twice a day for optimal results, as it can help improve discoloration, brighten the complexion, and give clearer-looking skin. Overall, Good Molecules Niacinamide Serum is a potent and effective skincare product that can address various skin concerns and improve the overall appearance and health of the skin.

Monthly searches:
5,400
Competition:
HIGH

Cicaplast La Roche Posay

Cicaplast La Roche Posay is a collection of multi-purpose soothing creams and balms that alleviate dry skin irritations on body, hands, and face. The star product of the collection is the Cicaplast Baume B5, known for its anti-inflammatory properties that soothe the skin and promote healing. It can be used on a wide range of common skin irritations including nappy rashes, mosquito bites, heating sensations, post-peeling, and laser. The balm is non-greasy, a skin protectant, and provides hydration and comfort to the skin. It can be used once or twice a day on cleansed skin, and is suitable for sensitive skin prone to irritation and redness. Studies also suggest that it can reverse the signs of sun damage when used with vitamin C.

Monthly searches:
2,900
Competition:
HIGH

Accelerating

The INKEY List Trends

Trending markets, companies, and products