Overview of Gochujang

Monthly Searches

135,000

Competition

HIGH

Interest Over Past 5 Years

233.33%

Interest Over Past 12 Months

0.00%

Monthly searches for last 5 years

Monthly searches for last 12 months

What is "Gochujang"?

Gochujang is a Korean red chili paste that is spicy, savory, sweet, and fermented. It also contains glutinous rice, meju powder, yeotgireum, and salt. It is a staple in Korean cuisine and is used in stews, stir-fries, dipping sauces, soups, and as a marinade for meats. Gochujang has a thick, sticky texture and a concentrated, pungent flavor that is not just hot but also has a salty and meaty depth with a slight sweetness. The paste gets its sweetness from cooked glutinous rice, which is fermented with saccharifying enzymes. Gochujang is a great condiment to add umami flavor to dishes.

Category tags for Gochujang

Recipe Instant Pot Fermentation Asian cuisine Korean cuisine Cooking ingredient Traditional food Asian food Culinary Ingredient Traditional recipe Chili paste Meaty flavor Cultural food

RamenApps Analysis

Rising Interest in Gochujang

The trend report data shows a consistent increase in interest in Gochujang over recent years. With a relative interest level peaking at 84 in 2024, it is evident that Gochujang has captured the attention of consumers. This rising interest presents a significant opportunity for entrepreneurs, investors, and content creators looking to capitalize on the popularity of this Korean chili paste.

Associated Trends and Search Terms

The associated trends and search terms related to Gochujang such as Korean cuisine, cooking ingredients, and traditional recipes indicate a strong interest in Korean food and flavors. Entrepreneurs can explore creating content or products that cater to this growing trend, tapping into the popularity of Gochujang in various recipes such as Gochujang chicken, noodles, pasta, and more.

Leveraging the Popularity of Gochujang

By analyzing the players in the trend, such as Korean BBQ restaurants, recipe websites, and food bloggers, there is an opportunity to leverage the popularity of Gochujang in various ways. Entrepreneurs can collaborate with these players to create Gochujang-inspired dishes, develop Gochujang-based products, or sponsor content that highlights the versatility and flavor profile of Gochujang.

Diversification of Gochujang Products

With search terms like Gochujang sauce, paste, noodles, and recipe variations, there is a clear demand for diverse Gochujang products. Entrepreneurs can explore developing new Gochujang-infused products such as snacks, condiments, sauces, and ready-to-eat meals to cater to the growing consumer interest in this Korean staple.

Expanding Gochujang Market Reach

By looking at related trends like Korean fried chicken, Korean corn dog, and Korean Soju, entrepreneurs can identify opportunities to expand the market reach of Gochujang. Collaborations with Korean restaurants, food delivery services, and online retailers can help introduce Gochujang to a broader audience and diversify its usage beyond traditional Korean dishes.

Capitalizing on the Umami Flavor Trend

The popularity of umami-rich ingredients like Gochujang presents an opportunity for entrepreneurs to capitalize on the umami flavor trend. By incorporating Gochujang into diverse cuisines, cooking styles, and products, businesses can appeal to consumers seeking bold and savory flavors, enhancing the overall dining experience and attracting a wider customer base.