Personalized marketing, also known as one-to-one marketing, is a strategy that leverages data analysis to deliver individualized content to recipients in order to increase engagement, relevance, trust, and ultimately drive sales. This approach involves using real-time customer data to tailor brand messages and offers to meet the specific needs and preferences of each individual consumer. Examples of personalized marketing tactics include using coupons, tracking demographics and spending habits, and providing tailored recommendations. Personalized marketing is important for organizations looking to retain customers, build trust, and stay relevant in a competitive market. Research shows that personalized marketing can significantly improve ROI by encouraging customers to spend more and increasing the likelihood of repeat business. Overall, personalized marketing is a powerful tool for creating meaningful connections with consumers and enhancing the overall customer experience.