"Need" is an all-encompassing category of trends that speak to the fundamental desires and requirements of individuals and organizations alike. It's where you go for serious insights into how to build effective teams, make good decisions, and manage products and services. The trends under this category show that people are seeking shared leadership and ways to improve their self-esteem and confidence, while organizations are focused on fulfilling their employees' physical and psychological safety needs. To put it in simpler terms, "Need" is where we all turn to figure out how to get what we want, whether it's a high-performing team or a durable good that satisfies our basic needs.