Social media is the virtual watering hole of today's society, where we gather to soak up digital sunshine and exchange witty quips. This category encompasses a plethora of trends that span from the basic essentials of SEO and online transactions to the contemporary influencers and virtual reality. So, whether you're a fashion influencer hawk-eyeing Hubspot's marketplace, or just looking to jump on the OnlyFans bandwagon, there's a social media trend to fit your digital fancy. The landscape might seem crowded as every other day, there seems to be a new player in the game, like Tik Tok's ads or Canva's video, but the constant rise in search volume for digital marketing and information technology is a testament to the evergreen nature of the category. In addition, the interest in generating return on investment (ROI) has boosted trends on monetization and subscription business models. However, as with great power comes great responsibility, and the concerns surrounding oversharing, cybersecurity, and the implications of your 'digital footprint' cannot be overlooked. This category defines both the perks and drawbacks of our digitally-connected world, making it a fascinating sphere to explore.