Overview of Buldak

Monthly Searches

49,500

Competition

HIGH

Interest Over Past 5 Years

5,556.25%

Interest Over Past 12 Months

123.45%

Monthly searches for last 5 years

Monthly searches for last 12 months

What is "Buldak"?

Buldak, meaning "fire chicken", is a Korean dish made of spicy barbecued chicken with a sauce made from gochugaru, gochujang, soy sauce, jocheong (rice syrup), garlic, and ginger. The dish is also available in instant noodle form, produced by Samyang Foods. The spiciest version of the instant noodle is the Buldak Bokkeum Myeon Mini with 12,000 Scoville units. The dish is commonly served with melted cheese and is a favorite among spicy-food enthusiasts.

RamenApps Analysis

Rising Popularity of Buldak

The trend report on Buldak shows a significant increase in relative interest over time, with a peak score of 85 in Q1 2024. With a current monthly search volume of 27,100, a relatively low CPC of 0.35, and a competition index of 34, it is clear that Buldak is gaining traction among consumers. This rising popularity presents a lucrative opportunity for entrepreneurs, investors, and content creators to capitalize on the trend.

Diversification of Buldak Products

Given the associated search terms such as "buldak ramen carbonara," "pink buldak," and "buldak habanero lime," there is a demand for innovative Buldak products. Entrepreneurs could explore creating new variations of Buldak noodles, sauces, or even ready-to-eat meals to cater to different consumer preferences. By tapping into these niche categories within the Buldak trend, businesses can offer unique products that stand out in the market and attract a dedicated customer base.

Collaboration with Influencers and Content Creators

With popular Youtube videos on Buldak, entrepreneurs can leverage influencer marketing to reach a broader audience. Partnering with food bloggers, vloggers, or social media influencers who specialize in Korean cuisine or spicy foods can help generate buzz around Buldak products. By showcasing these collaborations through engaging content, businesses can increase brand awareness and drive sales through the influencer's loyal followers.

Expansion into Asian Markets

The trend report also highlights associated search terms like "asian market near me," indicating a growing interest in Asian cuisine and ingredients. Entrepreneurs could explore opportunities to expand Buldak products into Asian markets, either through online platforms or partnerships with local distributors. By tapping into the global appeal of Korean cuisine and the rising popularity of spicy foods, businesses can access new markets and diversify their customer base.

Incorporation of Health-Conscious Options

As veganism and healthy eating trends continue to gain momentum, entrepreneurs could consider offering vegan or low-calorie Buldak options to cater to health-conscious consumers. By creating plant-based Buldak noodles or reducing the spice level in certain products, businesses can attract a wider audience and position themselves as a health-friendly choice in the spicy food category. This approach can differentiate Buldak products from competitors and appeal to consumers seeking nutritious yet flavorful meal options.