The relative interest over time on Google for YouTube Premium has experienced a significant increase since the beginning of 2021, with a current score of 87. This suggests that people are becoming more aware of the service and its offerings, such as ad-free access, offline playback, and access to YouTube Originals. Additionally, related search terms such as "subscription plans" and "premium membership" have also seen a rise in interest, indicating the growing appeal of subscription-based platforms. Despite YouTube Premium's relatively low competition index and cost per click, the high search volume suggests that competition for this market is growing. However, the popularity of ubiquitous online video platforms like YouTube and Netflix means that there is still plenty of room for YouTube Premium to grow in the future. Overall, the analysis suggests that YouTube Premium is a service that is steadily gaining traction and could become a major player in the subscription-based video entertainment industry.