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Generation Alpha is the demographic cohort succeeding Generation Z, with a starting birth year in the early to mid 2010s and ending in the mid 2020s. They are named after the first letter in the Greek alphabet and are the first to be born entirely in the 21st century. There are more than 2.5 million born globally every week, and when they have all been born in 2025, they will number almost 2 billion, making them the largest generation in the history of the world. Generation Alpha is the first group to be immersed in technology their entire lives, with glass-fronted devices being their main medium of communication. They are the children of millennials and often the younger siblings of Generation Z. Mark McCrindle, a generational researcher in Australia who runs a consulting agency, is usually credited for introducing the term Generation Alpha.