There is no public parent company for ByteDance, the owner of TikTok, so the direct stock play isn't available. The strongest approach is indirect exposure to the broader social-video and creator-economy ecosystem, with META Platforms (META), Alphabet (GOOGL), and Snap (SNAP) as primary public plays benefiting from short-form video and live monetization. Others include ad-tech and programmatic players like The Trade Desk (TTD) and PubMatic (PUBM), plus entrepreneurial opportunities to build tools, overlays, analytics, or services that enhance TikTok Live Studio deployments for creators.