The trend for new OTT releases has been consistently rising since 2018, with a significant spike in interest in the last quarter of 2022, reaching a peak of 84 on November 13. The accompanying search terms and related trends demonstrate a strong interest in web series, streaming platforms, and regional cinema, particularly in Hindi, Tamil, and Telugu languages. This trend is driven by the growing prominence of streaming services, with Amazon Prime, Netflix, and Disney+ Hotstar leading the pack. With a current low competition index and a steadily increasing search volume, new OTT releases present a significant opportunity for content creators and investors alike. The projected future of new OTT releases is promising, with an expected continued growth in the interest and consumption of content on streaming platforms.