The trend analysis shows that Matomo's relative interest has been on a steady incline in the past three years, with a current peak of 100 in January 2023. This coincides with a growing interest in related technologies, such as Posthog, Fathom Analytics, and Docker. Additionally, Matomo's low competition index and high CPC suggests a lucrative market for businesses and entrepreneurs to invest in. As an ethical alternative to Google Analytics, Matomo's focus on privacy protection and data ownership appeals to businesses and consumers alike. Furthermore, Matomo's availability in over 50 languages and on-premise hosting options make it a versatile and accessible web analytics software platform. The projected future of Matomo looks bright, as it continues to gain traction and recognition as a trustworthy and ethical web analytics solution.