Web analytics Trends

Web analytics is the Big Brother of the internet world. It's the watching eye that is always keeping tabs on all the happenings of your website. It is the Sherlock Holmes that delves deeper into the why's and how's of your online existence. The trends under the web analytics category show that businesses are obsessed with knowing how to draw more traffic to their website through Search Engine Optimization (SEO) and optimizing their content for "first marketing". They also want to know what their website visitors are doing, where they are coming from, and how they are interacting with their content. This is where tools like Matomo and Fathom Analytics come in handy. Social media is also a major player in web analytics as businesses are keen on improving their social media presence, following, and content. Finally, businesses want to fine-tune their website performance through defining their business goals and content performance. In short, "Web analytics" is all about enhancing your online presence, understanding what keeps your website ticking, and optimizing it for the audience you want to reach.