Overview of Hair Serum

Monthly Searches

14,800

Competition

HIGH

Interest Over Past 5 Years

124.24%

Interest Over Past 12 Months

22.31%

Monthly searches for last 5 years

Monthly searches for last 12 months

What is "Hair Serum"?

Hair serums are a type of haircare product that can add a protective layer to your hair to seal in moisture, hydrate dry locks, and smooth frizzy hair. They are also great for taming flyaways and protecting hair from humidity. There are various types of hair serums available on the market, and not all are meant to be used daily. It is recommended to use it every time you wash your hair, providing moisture and protection from environmental aggressors. Some of the best hair serums of 2023 include Olaplex No. 9 Bond Protector and Garnier Fructis Sleek & Shine Anti-Frizz.

RamenApps Analysis

Increasing Trend in Search Volume and Interest

The trend report shows a consistent upward trajectory in the search volume and relative interest over the past few years, with Q1 2021 seeing a peak of 88. This indicates a growing interest in hair serums among consumers, making it an attractive market for entrepreneurs and investors to explore. With a current monthly search volume of 14800 and a high CPC of 7.04, there is a lucrative opportunity for new entrants to capitalize on this trend and capture a share of the market.

Diversification and Innovation in Product Offerings

As the popularity of hair serums continues to rise, entrepreneurs can differentiate themselves in the market by developing innovative formulations and introducing unique product offerings. Collaborations with influencers or celebrities, using natural ingredients, or incorporating advanced technologies like peptides and hyaluronic acid can help create a niche for new brands in the competitive haircare industry. By leveraging the rising interest in related trends such as Vitamin C Serum and Niacinamide Serum, entrepreneurs can tap into broader consumer preferences for skincare and haircare products.

E-Commerce and Direct-to-Consumer Opportunities

With established players like Amazon and Sephora already dominating the online retail space, there is a growing opportunity for new hair serum brands to enter the market through e-commerce channels. By offering direct-to-consumer sales models and leveraging social media platforms for marketing and advertising, entrepreneurs can reach a wider audience and build brand awareness. Additionally, partnerships with online influencers and beauty bloggers can help generate buzz around new hair serum products, driving sales and brand recognition.

Focus on Sustainability and Ethical Practices

Consumers today are increasingly conscious of the environmental impact of the products they use, leading to a growing demand for sustainable and cruelty-free beauty products. Entrepreneurs entering the hair serum market can differentiate their brands by emphasizing ethical sourcing, eco-friendly packaging, and sustainable production practices. By aligning with the values of conscious consumers, new hair serum brands can attract a loyal customer base and build a positive brand image in the competitive beauty industry.

Expansion into International Markets

As the interest in hair serums extends beyond local markets, entrepreneurs have the opportunity to expand their brand presence into international markets. By conducting market research and identifying key regions with a high demand for haircare products, entrepreneurs can tailor their marketing strategies and product offerings to cater to diverse consumer preferences. Collaborating with local distributors or e-commerce platforms in target markets can help new brands penetrate new territories and establish a global presence in the competitive beauty industry.