Overview of Customer data platform

Monthly Searches
3,600
Competition
MEDIUM
Interest Over Past 5 Years
131.57%
Interest Over Past 12 Months
51.72%
Monthly searches for last 5 years
Monthly searches for last 12 months
What is "Customer data platform"?
A Customer Data Platform (CDP) is a software platform designed to collect and unify customer data from various sources to create a comprehensive and centralized database of customer information. This information can then be used by marketers to personalize and target marketing campaigns based on customer behavior and preferences. Unlike a CRM, which focuses on managing customer-facing interactions, a CDP is designed to manage customer data and create a complete view of each customer across all channels and interactions. There are many different CDP options on the market, including Oracle, Segment, Bloomreach, Klaviyo, and Emarsys. Overall, a CDP can be a valuable tool for companies looking to create a more personalized and targeted marketing strategy based on customer data.
Category tags for Customer data platform
OrganizationBusinessCompanyManagementSoftware as a serviceCloud computingDataServiceSystemCustomerLargeAssessmentBlockchain.comRetailE-commerceImplementationClauseExtensibilitySoftware suitePersonal dataHuman capitalNetwork effectVendorHuman ResourcesOn-premises softwareLegacy systemSoftware company
RamenApps Analysis

The trends show an increasing interest in technologies related to customer data platform such as Data Platforms, Digital Platforms, Cloudera, Customer Experience Platform, Tealium, and Digital Marketing Platform. The search volume for customer data platform is currently at 4400 with medium competition and a CPC of 50.28. The trend shows a consistent increase in interest over the past few years, reaching a peak of 85 in August 2022. This indicates that businesses understand the value of collecting and unifying customer data to personalize and target marketing campaigns. As data becomes increasingly important and businesses seek to create more personalized customer experiences, the demand for CDPs is likely to continue to grow in the future.