The data shows that interest in Branch Basics had a spike in May 2021, which may be due to a surge in interest in sustainability and eco-friendly products. However, interest had remained relatively low before and after this spike until March 2023 when it showed another significant increase. This suggests that the current trend towards sustainability and eco-friendliness in consumerism might be sustainable, and Branch Basics could be well-positioned to capitalize on this trend.
Furthermore, the associated search terms reveal that consumers are searching for discounts and reviews of Branch Basics, which indicates that people are interested in trying the product but may be deterred by its high price point. Additionally, the inclusion of controversial search terms like "branch basics controversy" and "branch basics lawsuit" suggests that the brand may have faced some negative publicity in the past.
Despite the potential negative publicity, the rising interest in Branch Basics and other eco-friendly cleaning brands suggest that the future of this industry could be bright. As consumers become increasingly aware of the negative impact of chemicals on their health and the environment, they are seeking out non-toxic alternatives like Branch Basics. Overall, Branch Basics appears to be an attractive investment opportunity for businesses interested in the sustainability and eco-friendliness spaces.