Soap, a staple in the world of personal hygiene, is much more than just a cleaning agent. These trends in the soap category show a shift towards natural and organic ingredients, with a focus on functionality and dermatologist recommendations. Brands like mamaearth and dr. squatch are leading the way with high search volumes and low competition indexes, indicating a strong demand for their products. Whether it's body scrubs, face washes, or moisturizers, the soap category encompasses a wide range of products to cater to every individual's skincare needs. So lather up and indulge in the trendiest soaps of the moment!