Based on the search trend data provided, there has been a significant increase in interest in Beauty by Earth over the past few years. The company's monthly search volume is currently at 5400 with a competition index of 31, indicating a high level of interest and competition in the beauty industry. The associated search terms, including self-tanner, sunscreen, and dry shampoo, suggest that customers are interested in a wide range of Beauty by Earth products. The rise in popularity of natural and organic beauty products may contribute to the company's projected future success. Overall, the data suggests that Beauty by Earth is a popular and reputable brand in the clean beauty industry with a promising future.