Based on the search volume trend and associated keywords, it is evident that the demand for natural and chemical-free hair and skin care products is increasing. Alps Goodness has a significant interest in these categories, and as a brand, it is gaining traction. The brand's search volume trend shows that there has been a consistent increase in interest from mid-2022, and as of March 2023, it stands at a moderate interest level. Moreover, Alps Goodness has a competitive advantage due to its nature-friendly, paraben-free, and cruelty-free products that resonate well with conscious consumers. The related trends indicate that the market for natural beauty and wellness products is growing, and Alps Goodness is well-positioned to capitalize on this. Additionally, the significant interest in associated tags and categories suggests that Alps Goodness is perceived as a credible and trustworthy brand for organic beauty products. Overall, this analysis indicates that Alps Goodness has a promising future, and it could continue to gain popularity among consumers seeking natural hair and skin care products.