Duty is defined as a moral or legal obligation to do something. And based on these trends, it seems like there's a widespread desire to define and live up to that obligation. From fundamental rights to company responsibility, there's an emphasis on doing what's right and fulfilling duties to society, to ourselves, and to the planet. It's not just about ethics though, as we see with workplace culture and hiring strategies. The duty to create a positive environment for employees, and to hire the right people that will contribute to the success of a company, is a serious responsibility. Overall, it seems like Duty is about taking the moral high ground, and doing what's needed to create a more just and fulfilling world.