Progyny's search interest has been steadily increasing since 2020, with a current monthly search volume of 14800 and a low competition index. The company's unique Smart Cycle approach allows for comprehensive coverage for fertility and family building services, which has gained the attention of large self-insured employers like Amazon and Microsoft. This attention is reflected in the rising search interest for related trends such as Kindbody, Carrot Fertility, and CCRM Fertility. Additionally, associated search terms reveal a continued interest in Progyny's insurance, fertility services, and customer service, as well as investor relations and stock information. Overall, the increasing interest and attention suggest a positive outlook for Progyny's future growth and success in the increasingly important area of fertility and family building services.