Overview of Farm Rio
Monthly Searches
110,000
Competition
HIGH
Interest Over Past 5 Years
12,462.50%
Interest Over Past 12 Months
0.00%
Monthly searches for last 5 years
Monthly searches for last 12 months
What is "Farm Rio"?
Farm Rio is a women's clothing and lifestyle brand based in Brazil, founded in 1997 by Kátia Barros, who had no formal design training. Their clothing features playful patterns and is designed for warm-weather wear, often ideal for vacation. They offer printed dresses, bottoms, tops and more. Farm Rio is known as Brazil's most beloved clothing and lifestyle brand, and their products are sold through Anthropologie and Nordstrom, as well as on their own website. They are committed to sustainability and have a carbon-neutral policy. Their online purchases result in one tree planted for every item sold. Despite being a Brazilian brand, some of their clothes are made in China, and some people report feeling that the fabric quality is not as high as they expected.
RamenApps Analysis
The Google Trends data shows that Farm Rio has been on a steady rise in interest since 2019, with a sharp increase in March 2023, indicating a peak in demand for the brand's products. The associated search terms suggest that Farm Rio is recognized for its sustainable practices, warm weather clothing, and popularity among other clothing brands like Anthropologie and Nordstrom. However, the high competition index and mixed reviews on fabric quality may be a cause for concern for potential customers. Given the steady rise in interest, the projected future of Farm Rio seems promising, but the brand will need to maintain its commitment to sustainability while addressing concerns about product quality.