The data shows a consistent rise in interest and popularity of ESG business since 2018, with a peak in October 2022. This trend aligns with the growing awareness and concern for sustainability and social responsibility in businesses. The related trends and associated search terms indicate a deeper interest in understanding and investing in ESG factors, highlighting a shift towards conscious capitalism. The relatively low competition index and increasing search volume suggest that ESG business is still an emerging market with room for growth, as more businesses and investors adopt ESG principles. In conclusion, the future of ESG business seems promising, with a continued focus on sustainable and socially responsible practices in the global business landscape.