Dazzle Dry has shown a consistent increase in interest over the past few years, with peaks in mid-2022 and early 2024. This upward trend indicates a growing interest in the product and its benefits, such as quick drying time, long-lasting wear, and being vegan-friendly. Entrepreneurs could capitalize on this trend by exploring opportunities to expand the Dazzle Dry brand or create similar products in the nail care industry.
Search terms related to Dazzle Dry, such as "dazzle dry steps," "dazzle dry colors," and "dazzle dry reviews," have little to no search volume, competition, or CPC data. This suggests an untapped market for content creators and entrepreneurs to create in-depth reviews, tutorials, and guides around Dazzle Dry products. By targeting these specific search terms, individuals could potentially drive traffic to their platforms and increase visibility for Dazzle Dry.
The nail salon industry continues to thrive, as shown by high search volumes for terms like "nail salons near me," "nails near me," and "pedicure near me." Entrepreneurs looking to capitalize on this trend could consider partnerships with local nail salons to offer Dazzle Dry services or products. By tapping into the existing demand for nail care services, businesses could introduce Dazzle Dry to a larger audience and potentially increase sales.
While Dazzle Dry faces competition from brands like Olive & June, Static Nails, and Essie, it has a unique selling proposition with its quick-drying, long-lasting, and vegan formula. Entrepreneurs could differentiate their offerings by highlighting the specific benefits of Dazzle Dry compared to competitors in their marketing strategies. By emphasizing the strengths of Dazzle Dry and addressing any potential pain points of consumers, businesses could attract customers looking for a high-performance, non-toxic nail lacquer system.
With a current monthly search volume of 22,200 for terms like "olive and june nail polish" and "non-toxic nail polish," there is a clear demand for online purchasing options in the nail polish industry. Entrepreneurs could explore e-commerce opportunities by partnering with Dazzle Dry to sell their products online or creating curated nail care kits featuring Dazzle Dry alongside other popular brands. By tapping into the online shopping trend, businesses could reach a wider audience and increase sales potential.