Chomps has seen a significant uptick in interest over the past few years, with a peak at 91 in Q1 2021. This indicates a growing trend towards healthier snacking options among consumers. Entrepreneurs and content creators can capitalize on this trend by creating content around Chomps products, showcasing their benefits, and catering to the increasing demand for nutritious and convenient snack options.
Chomps' focus on offering paleo and Whole30 approved snacks sets them apart from traditional jerky brands. Entrepreneurs and investors can explore opportunities in partnering with Chomps to create exclusive product lines or marketing campaigns targeted towards the paleo and Whole30 demographic. By aligning with Chomps' values and certifications, businesses can tap into a niche market and attract health-conscious consumers looking for compliant snack options.
Given Chomps' rising popularity and positive reception from consumers, there is an opportunity for entrepreneurs to collaborate with retailers such as Thrive Market, Costco Wholesale, Whole Foods Market, and Trader Joe's to expand the distribution of Chomps products. By forging strategic partnerships with these retailers, businesses can leverage Chomps' brand recognition and health-focused offerings to access a wider customer base and increase sales.
Entrepreneurs looking to capitalize on the Chomps trend can consider diversifying into related product categories such as beef sticks, turkey jerky, pork snacks, and rawhide treats. By expanding their product offerings to align with consumer preferences for high-protein, gluten-free, and natural ingredients, businesses can create a comprehensive range of snack options that cater to a variety of dietary needs and preferences.
Content creators can collaborate with Chomps to create engaging and educational content around the benefits of grass-fed beef jerky sticks and snack sticks. By featuring Chomps products in recipe videos, snack reviews, and lifestyle content, influencers can showcase the versatility and nutritional value of Chomps snacks to their audience. This type of partnership can drive brand awareness, increase product visibility, and attract new customers interested in healthy snacking options.