Overview of CalFresh

Monthly Searches

135,000

Competition

LOW

Interest Over Past 5 Years

508.85%

Interest Over Past 12 Months

50.00%

Monthly searches for last 5 years

Monthly searches for last 12 months

What is "CalFresh"?

CalFresh is a government program in California that provides low-income individuals and families with monthly food benefits. It was formerly known as the Food Stamp program and is part of the federal Supplemental Nutrition Assistance Program (SNAP). The program issues electronic benefits that can be used at grocery stores and participating farmers markets. BenefitsCal and MyBenefits CalWIN are portals where Californians can apply for CalFresh and other benefits. The certification period for CalFresh varies from 12-36 months depending on the household's situation. The monthly income limit for CalFresh depends on the household size and net income.

RamenApps Analysis

The relative interest in CalFresh has been steadily increasing since mid-2021, with a peak in April 2023. This increase in interest is reflected in the search volume, which is currently at 90,500. The associated search terms suggest that people are searching for information on eligibility, benefits, and balance. This indicates that there is a need for information and assistance with the program. The rising interest in food delivery services like HelloFresh and Nurture Life is also indicative of the need for food security. The pandemic has likely contributed to this increase in interest and will likely continue to do so in the future. In light of this, businesses and entrepreneurs could consider developing software or platforms that streamline the application and verification process for CalFresh.