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HighLevel is a cloud-based sales and marketing platform designed for agencies and consultants. It includes a full suite of features, such as a page builder for lead capture, CRM with SmartLists, email, 2-way SMS, and communication through various channels. They offer two plans, Starter and Unlimited, starting at $97 and $297 per month, respectively. GoHighLevel is an app that provides unlimited access to HighLevel's features and allows for white-labeling the entire platform. It enables marketing agencies to scale their business continuously. Overall, HighLevel aims to provide a comprehensive solution for sales and marketing agencies to manage their operations effectively.