Welcome to the tag category page for Usability!
Video content marketing is a marketing strategy that involves creating, producing, and sharing relevant and consistent video content with a target audience to promote a product or service. It is a subcategory of content marketing that aims to increase engagement, educate, and build brand awareness. Video marketing involves the use of videos on digital and social channels, including explainer videos on a website's homepage or landing page. Video marketing allows businesses to reach a larger audience and is often more engaging than written content. Video content marketing is snack-sized, memorable, and measurable, making it a dream format for every marketer. A successful video marketing strategy involves creating engaging and slick videos that can be easily digested by the audience.
User-centered design is a framework of process in which usability goals, user characteristics, environment, and task requirements are addressed throughout the design and development process. The aim is to create products that are usable and useful to the people who will be using them. User-centered design is iterative, which means that designers work with users throughout the design process to get feedback and refine the product.
