Towel Trends

Towel: a versatile fabric designed to dry, clean, and comfort - and perhaps even serve as an impromptu cape when feeling particularly heroic. As for the current trends in the towel category, we see a range of products that expand upon the traditional uses of towels. From hooded beach towels for keeping sandy heads warm, to barbell pads for keeping gym-goers comfortable, and silicone body scrubbers for keeping skin glowing - it's clear that towels are taking on new roles in our daily lives. And let's not forget the innovation in towel technology with products like the dryrobe, which can take even the soggiest swimmer from shivering to snug in no time. But for those who prefer the classic appeal, there are still options like the mdesign towel line. So whether you're looking to clean up messes or cozy up after a dip in the pool, the towel category has something for you.