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Traditional Media refers to forms of communication and advertising that existed prior to the internet, including newspapers, magazines, TV, radio, billboards, books, and film. It is distinguished from digital media, which includes the internet, social media, news sites, and other web-based forms of communication. Traditional media is often used by companies to market their products and has been a significant part of mass communication and culture for many years. Print media and broadcast media, including television and radio, are common forms of traditional media. Indigenous modes of communication have also been passed on from generation to generation through traditional media, including vocal, verbal, musical, and visual folk art forms. In contrast, digital media refers to media that operates primarily through the web and includes social media, blogs, emails, and apps. The two types of media differ in their schedules of production and consumption, as well as their modes of delivery and engagement.