Targeted advertising is like a heat-seeking missile for your marketing efforts. With so many eyes on screens these days, it's important to have a laser focus when it comes to reaching your desired audience. And that's where these trends come in handy. From TikTok to YouTube to niche targeting, there are a variety of ways to hone in on your potential customers. You can even use performance marketing and good brand strategy to make sure your ads are hitting the right notes. And let's not forget the importance of social media presence and automation to make the whole process easier. So, if you're looking to get the most bang for your ad buck, targeted advertising is definitely worth exploring.