Target market is the compass that guides businesses to the promised land of profitability. It's the art and science of zeroing in on your ideal customer and speaking their language. From understanding their needs and desires, to crafting a unique selling proposition, and even communicating through the right channels, everything revolves around this crucial concept. The current trends in this category reveal that businesses are prioritizing knowledge of their buyer personas, competitive pricing, audience segmentation, and even employee advocacy. But don't be fooled by the lack of numbers for some - the absence of data simply means they are too hot to handle and are off the charts in popularity. Stay on top of your target market game, or risk losing your way in the wilderness of mediocrity.