SWOT analysis is the business tool that puts all other business tools to shame. It's like the swiss army knife of analysis (minus the corkscrew). In short, it helps businesses identify their Strengths, Weaknesses, Opportunities, and Threats. But don't be fooled by those four words - it's a versatile tool that can be applied to anything from a potential hiring strategy to measuring products to analyzing company strengths. And just like any good tool, the trends within SWOT analysis reflect the industry's needs and goals. From subscription-based business models to local entrepreneurship support, these trends indicate a focus on revenue streams, product analysis, and company expertise. So if you want to stay ahead of the game, hop on this SWOT train and never look back.