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Color Wow is an award-winning hair care brand offering a range of products including Dream Coat Supernatural Spray, Color Security Shampoo, Raise the Root Thicken and Lift Spray, and Xtra Large Bombshell Volumizer. The brand is known for its anti-frizz treatment that waterproofs hair and gives a glassy-like texture. Color Wow was founded by Gail Federici, a beauty problem solver, who has been innovating in the field of hairdressing for 40 years. Its products are endorsed by celebrity hairstylist Chris Appleton, and the brand is often referred to as "the Apple of hair care". The products are available for purchase on the official Color Wow website and at other retailers. The duration of the products' effectiveness may vary based on individual usage.