Squarespace Trends

Google Business Profile, formerly known as Google My Business, is a free tool provided by Google that allows businesses to create a profile and manage their presence on Google Search and Maps. It enables businesses to list their information such as address, contact details, website, and operating hours, making it easier for customers to find them. It also helps businesses to engage with customers by responding to reviews, adding photos, and providing updates about their products or services. Creating a Google Business Profile is free of cost and can significantly increase a business's visibility on Google. It allows businesses to turn potential customers who find them on Search or Maps into new customers. With a Business Profile, businesses can manage their information, gather reviews, and establish their credibility. Businesses can utilize Google Business Profile to enhance their online visibility, control their business information, and positively impact their online reputation and customer acquisition efforts.