Social influence is a powerful force that shapes our behavior and decisions. It's the power of people on people, the nudge that sends someone down a particular path. In other words, it's a sneaky way for Susan from accounting to get you to join her in her vegan, gluten-free cleanse. But hey, at least it's healthy, right? The trends under the Social Influence category suggest that people today are looking for ways to make good decisions, reduce risk, and enhance their self-esteem. They're also keen on finding similar customers and improving their overall influence. Additionally, they're interested in exploring how societal, cultural, and economic factors can impact their decision-making process. Finally, they want to understand how technology, digital marketing, and purchasing behavior are shaping our world. In essence, Social Influence is all about the power of the collective and how we can use it to make better choices. Just don't let Susan know about it.