Razer, the godfather of gaming gear, has spawned a whole category dedicated to hardcore enthusiasts looking to elevate their gameplay to the next level. With the most popular trends ranging from customizable keyboards to spatial audio, the target demographic is a discerning bunch who won't settle for anything less than precision and quality. The quest for the perfect click and ultra-fast response time, however, has also birthed some surprising trends, like Hello Kitty-themed gear and cutesy keycap designs. But fear not, loyal Razer fans, the latest in wireless technology and macros are still at the forefront of the brand. So whether you're a seasoned pro or just upgrading your rig, Razer has you covered.