Qualitative research is like the investigative journalist of data collection – it focuses on the big picture, the whole story. It seeks to understand the nuances and complexities of our world, rather than just crunching numbers. From financial transactions to daily lives to cultural experiences, qualitative research delves into the richness of human experience. Through exploratory research, it asks descriptive questions and uses open-ended questions to gather survey responses and research findings. It examines the behavior of characteristic groups and explores our working habits, life experiences, and related experience. It’s all about better understanding, so researchers can make better decisions. In short, qualitative research is like a trusty microscope, finding insight in the details beyond what the naked eye can see.