PURITO is the tag for all things glowing, bright, and beautiful. It's the essence of skincare perfection wrapped up in a single word. The trends associated with this category are not mere fads, but rather important markers of the direction that skincare is moving towards. From sunscreens that provide a high level of protection to cleansing balms that get rid of every bit of makeup, the trends in the PURITO category are all about achieving skin that's healthy, radiant, and oh-so-gorgeous. Whether it's the latest in niacinamide creams or mineral sunscreens, the trends in the PURITO category represent the best of what skincare has to offer. So, if you're looking to make your way towards beautiful, glowing skin, then the PURITO tag is the place to start.