Potential is a vast and nebulous concept. It can be energizing, exciting, and frankly a little intimidating. But at its core, potential is about what could be. It's the promise of something great looming on the horizon. And boy, do we have a lot of potential in our trends! From electrical energy to gravitational fields, our "Potential" trends cover a wide range of subjects. Some are practical and useful, like protected health information and collaboration opportunities. Others are heady and theoretical, like dipole and standard electrode potential (I don't know what those are either, but they sound smart). As with any category of trends, there are hits and misses. Some have a high search volume and competition index, while others are still waiting to be discovered. But they all share one thing in common: they could be the next big thing. So keep your eyes peeled for these potential trendsetters and don't be afraid to take a chance on them. Who knows, you might just discover something groundbreaking!