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Content editing, also known as substantive editing or comprehensive editing, is a form of editing that evaluates a piece of writing on a holistic level to ensure it is effective, cohesive, and understandable to the intended audience. The goal of content editing is to improve the overall quality of the writing to make it more engaging, informative, and useful. Content editing involves reviewing the structure, tone, pacing, style, and accuracy of the content, as well as checking for grammar, spelling, and punctuation errors. A content editor may need at least a bachelor's degree in English, journalism, or a related field, but experience and a well-rounded portfolio can also help secure a position. The skills required for content editing include excellent written and verbal communication skills, attention to detail, critical thinking, creativity, and knowledge of writing styles and genres. Copy editing is a related but different type of editing that focuses on technical aspects of the writing such as grammar, syntax, and vocabulary, while content editing looks at the big picture concepts and content architecture to ensure the article is optimized for search engines, factual, and has a logical structure. Overall, content editing is an important process in the publishing world as it can help elevate a manuscript or article to a publishable level by improving its overall quality and effectiveness.