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IndiaMART is India's largest online B2B marketplace that facilitates trade between manufacturers, suppliers, and exporters. It serves as a platform for buyers to connect with suppliers and vice versa. IndiaMART offers a web portal for B2B and customer to customer sales services. The company was founded in 1996 by Dinesh Agarwal and Brijesh Agrawal with the aim of connecting Indian manufacturers with buyers. IndiaMART has a significant market share in India's online B2B classified space and focuses on providing a platform for Small & Medium Enterprises (SMEs), Large Enterprises, and individuals. It allows buyers to find suppliers in India and purchase directly from manufacturers.