Lip balm - a salve for the lips that works as a moisturizer, sunscreen, and overall protector for one of our most precious body parts. As a trend, Lip balm has seen an onslaught of competitors vying for your lip real estate, with brands like Aquaphor, La Roche Posay, and Rare Beauty all in the mix. Ingredients like camellia, squalane, and cleansing balm have made their way into formulas, adding an extra oomph to the traditional waxes and oils we've come to know and love. From repairing pigmentation to simply keeping your lips soft and supple, Lip balm has become the ultimate accessory in our beauty arsenal. So pucker up and get ready to explore the world of lip conditioning, because these trends are here to stay.